Snowflake for Customer 360
Stop data fragmentation from crushing your marketing ROI! This partner enablement session, led by Luca Bandini, Field CTO for Retail and CPG in EMEA, provides the playbook for maximizing the Snowflake AI Data Cloud for Marketing to achieve true Customer 360 and overcome CDP challenges. Snowflake's unified, privacy-first platform, featuring Snowflake Horizon, securely manages all structured and unstructured customer data.
Objectives
The session unveils two winning CDP strategies: the integrated Packaged CDP approach (featuring partners like Tealium and Blueshift) and the agile Composable CDP approach. Partners will learn how to position advanced solutions for identity resolution—whether built in-house with Snowflake Cortex for Generative AI/LLMs or deployed instantly via partner native applications (e.g., LiveRamp, Amperity, Experian) running securely inside the customer's Snowflake account, eliminating the risk of moving sensitive data. Arm yourself with this content to accelerate Customer 360 adoption and drive business-defining marketing outcomes.
Audience
- •Professional Services
- •Consultants
- •Technical Sales
Learning Tracks
Snowflake Learning Journey
You know what you’re looking for, and we have curated paths to help you achieve whatever your learning goals. From skill building badges, to preparation for the SnowPro core certifications we have you covered.
Snowflake Education Services includes Instructor-Led Training, SnowPro Certifications, and this online, on-demand educational courses website. Our on-demand courses are branded as "Snowflake University." Snowflake University (aka Uni) offers a badge program called Hands-On Essentials as well as other courses.